Samsung seeks to double tablet sales in India

Looks like business is booming for the electronics giant from South Korea. Samsung Electronics is targeting to double its sales of tablets in India in the current year. The company clocked sales of 300,000 units in 2011 and sees a challenge in growing the tablets penetration dramatically.

“Our present share is fairly small, in single digit, as of now. We have devised plans to at least double the sales during the current year,” Samsung India Mobile and IT Country Head Ranjit Yadav said.

The market for tablets is set to grow significantly as is the demand for smartphones in which Samsung is a leading player in the sub-continent. Samsung, which reportedly registered Rs. 20,000 crore (~$4 billion) turnover in 2011, is working on innovative upcoming technologies such as AllShare that will take support of the cloud, keeping customers' requirements in mind. Elaborating on the price pattern, he said prices of smartphones would decrease as the economies of scale progressed. Samsung Home Appliances is targeting to double its market share in the SMART TV segment. This segment is small, with a mere 3 per cent penetration in the country in 2011 and this is expected to grow 5 per cent in the current year. 

The average gap between the prices of traditional CRTs and flat panels was coming down significantly and the company was keen on addressing customers' concerns such as electricity fluctuations and need for louder audio systems in designing its products. “Indian costumers are more particular about value for their money in terms of price and features”, Samsung consumer electronics business vice-president Raj Kumar Rishi said.

We welcome the additional investment in technology in the Indian sub-continent. Lower prices from one power player will force others to do the same. In the end, the consumer wins.
 

Disclaimer: Parts of this article were paraphrased from The Hindu newspaper.